Ho ho holy moly! It’s already the end of the year, and we’ve gathered our 12 favourite digital marketing tips of 2023. Let the countdown begin and apply these tips right away to see results! 

Tip 1: Looking for recognition? 

There are awards across all regions, industries, markets and roles – if you’re looking for a title to champion, recognition for a great piece of work, or just a shiny plaque for the wall, it’s time to look for some relevant awards for your business

Tip 2: Use emojis in social media posts 

Quintly did an Instagram study and found that posts containing at least one emoji receive 47% more interactions per post than those with no emojis! Users are more likely to interact with content that feels lively and relatable, and emojis contribute to this dynamic. 

Tip 3: Keep your email subject lines short and sweet! 

Your email subject line is key to increasing your open rates. To get people to open your email campaigns aim for 30 to 50 characters, add a sense of urgency, use emojis, keep it relevant to the content and avoid spam triggers such as words like cash, free and buy now. 

Tip 4: When writing copy focus on benefits  

Highlight the benefits of your product or service rather than just features. Show your audience how it can improve their lives, consider what they gain and how it helps them achieve their goals. Be specific and use active and persuasive language. 

Tip 5: Stick to a consistent colour scheme 

Choose a consistent colour palette to establish a cohesive brand identity. Use colours that complement each other and convey the desired mood. Keep in mind the psychological impact of colours and use sufficient contrast between text and background colours to enhance readability. 

Creating brand guidelines is a great way to maintain consistency across various applications. 

Tip 6: Use hashtags and keywords in your social posts 

One of the biggest expected trends for 2024 is social media being used more and more as a search engine. Use popular and niche-specific hashtags to help increase discoverability, incorporate keywords into the hashtags and try creating content that answers search questions. 

Tip 7: Looking to make the news? 

First thing you have to do is make sure your news is… well, new! Are you talking about something that’s happening right now, or did it already happen? What makes your news so special? Do you have anything to back it up? We often hear stories that aren’t really newsworthy, so make sure your news is actually news before you spend time sharing it far and wide!  

Tip 8: Don’t sweat follower counts so much with influencer marketing 

Finding the right influencers is the hardest part of influencer marketing and often people think celebrities or accounts with a huge following are the way to go. Focus instead on their engagement rate and whether they’re reaching the target market for your brand.  

As found by HubSpot, micro-influencers (1,000 to 100,000 followers) produce a 60% higher level of engagement compared to macro-influencers (100,00 to 1 million followers). 

Tip 9: Personalise your emails 

Address subscribers by their first names and tailor your content to their interests. Studies indicate that emails featuring personalised subject lines are 26% more likely to be opened than those that don’t. Good data management is key to making this process as seamless as possible.  

Tip 10:  A picture says a thousand words 

When writing up an interesting news story, whether for your website or the media, don’t underestimate the value of a good photo. Human faces will go far, and the whole success of your story can hinge on whether there’s a decent quality image to illustrate the story that’s clear and clickable. 

Tip 11: Be consistent with social media 

By this we mean consistent branding, establishing a consistent posting schedule and maintaining a consistent tone, style and visual identity across your posts. Take advantage of social media scheduling tools to plan and schedule your posts ahead of time. 

Avoid spreading yourself too thin. It’s better to share quality content on one to two platforms than to be inconsistent across five different platforms. Assess which platforms your target audience is using and go from there.  

Tip 12: Using SEO? 

Too many people fall into the trap of uploading web pages, blogs, or even social media posts, without thinking about how people will find them. By adding SEO optimisation to them, you increase your chances of the right people coming to you and viewing your content. 

Need support with your PR, social media or content marketing? Put your faith in us to execute your brand communications: https://www.faithbrandcomms.co.uk/what-we-do/