Beyond the viral dances and funny videos, the social media platform TikTok is quickly becoming an important tool for people to find out information, discover new products, and stay up to date with news. 

TikTok has turned into a search engine for many users, with a survey finding that 25% of American TikTok users use the app to find new products or services, and one in 10 members of Generation Z rely on TikTok search more than Google. 

And with TikTok now the second-most downloaded app after Instagram, it’s time to start paying attention to TikTok SEO so that you can get the best results for your business.  

Unsure where to start? You’re in luck – our Junior Account Executive, Ellie, has put together a handy guide to TikTok SEO so you can be sure you know exactly what you’re doing. 

What is TikTok SEO? 

Like Google SEO, TikTok SEO is a way of optimising your content for TikTok’s search function, to make it easily discoverable to users exploring the platform, and more specifically, the target audience of your business. 

As well as getting your content to rank higher in TikTok search results, utilising SEO tactics on TikTok can make your content more likely to appear on a user’s For You Page (FYP) if they’ve engaged with services or products similar to yours. 

How do I use TikTok SEO? 

Much like using Google SEO, TikTok SEO involves inputting keywords into captions, hashtags and video text to help TikTok’s algorithm index your content, and show your videos to a relevant audience. 

TikTok’s algorithm also takes into account user interactions – when a user explores hashtags, sounds, and trending topics on their Discovery feed, TikTok brings new categories into their For You Page. 

To utilise TikTok SEO, you need to find the keywords that are both suited to your business, and currently searched for and viewed by many users.  

How do I find keywords and hashtags on TikTok? 

To find the best performing keywords and hashtags, you need to visit the TikTok Creative Center.  

Here, you can explore keyword insights for ads on TikTok, featuring keywords which are extracted from voiceover, text overlay, and ad text of the top performing ads. You can also explore top trending products for various industries, and hashtags related to the products. 

As well as this, you can find the top trending hashtags, songs, creators, and videos, so you can see which types of creator content are performing well on the app. Like with the keyword insights, you can view trends that are performing well within the industry your business operates in. 

How to use the TikTok Creative Center 

To find the best keywords for your business, you need to visit the keyword insights section of the Creative Center.  


Here, you can select categories relevant to the industry your business operates in. You can also select regions, objectives, keyword types, and timeframes, to help you find specific keywords around selling points and pain points, as well as calls to action. 

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You can also explore keyword insights by searching for specific words or phrases, such as ‘social media’. The Creative Center allows you to view the popularity of the keywords you’re interested in, displaying the click-through rate, as well as any related videos, keywords, and hashtags. 

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The trends page works in a similar way to the keyword insights page, letting you see the top trending hashtags for your industry.  

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You can view the insights for each hashtag, looking at the number of posts and views over a set period, alongside the make-up of the audience in terms of age range and region. You can also see the top related interests associated with viewers of a trend. 

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Overall, the Creative Center provides a useful starting point for businesses looking to explore TikTok SEO, supplying helpful insights around popular keywords, hashtags, and target audience interests. 

Are you looking for a new social media strategy? Get in touch

author avatar
Ellie Howorth
At Faith, Ellie is in charge of helping to plan media outreach and build media lists, creating weekly social media posts across various channels, and writing quality and interesting content.