With writing case studies, it is vital to get tell a story of the problem and the solution. We’ve all seen countless companies flooding our LinkedIn pages with their latest case studies, but why are they so important, and how do you write a compelling one?

Why are case studies so important?

You’ve probably heard the phrase ‘a picture is worth more than a thousand words.’ Well it has also been proven that a good case study is often more effective than brochures and other sales materials. Why? Because everybody loves a good story.

If you’re a regular on our website, you’ll notice we make it a priority to produce informative, yet concise case studies. We understand the value of a good case study – not only does it highlight your fabulous work, it also educates customers and can even increase conversions, which is good news all round.

Whilst there is no textbook formula to writing an effective case study, most of them contain certain elements and follow a basic structure.


Start with the problem

Like any good story, the first paragraph sets the scene, and it’s no different for case studies. First outline who your client is, and the problem they had to overcome.

When explaining the problem, hone in on the specific issues the company faced and explain the reasons why. Ensure the problem seems relatable; this will entice your reader and help them draw parallels, making them want to read on.

What was the solution?

Now you have your reader’s attention, it’s time to answer that burning question on every business owners’ lips: ‘what’s in it for me?’

Outline the solution your company offered and showcase your product/ service as the optimal solution for the problem.

Remember, nobody likes the age-old notion that one size fits all, so ensure you highlight how your approach was tailored specifically to meet your client’s needs and how that aligned with their end goals.

Wrap it up

So, your readers have come this far, now it’s time to seal the deal. Few things are more trusted than statistics, so conclude on a high by backing up your solution with numbers.

Now wrap it up by mentioning whether your partnership is ongoing as a result of the work, then highlight how your reader can get in touch should they need advice.

Remember, case studies are important because they can help frame your company as an authoritative figure within your industry.

Case studies are niche-specific, position your brand as a leader and allow you to shout about your impressive results. Don’t let case studies slip to the bottom of your priority list, you may be pleasantly surprised.