Entering business awards is an excellent opportunity to gain recognition, showcase your achievements, and enhance your credibility within your industry. However, the process of writing an award entry can be daunting, particularly if it is your first time. 

At Faith, we’ve written the odd winning award entry or two (hundreds to be exact!) over the years so, to help you prepare a winning award entry, here are some of our top tips to keep in mind. 

How do I write an award entry?

Read the guidelines. A bit like exam questions, before starting your entry, make sure you’ve read the guidelines carefully to ensure that you understand the criteria, word limits, and submission requirements. This will help you avoid disqualification before you’ve even begun! It can seem pedantic, but sometimes things like going over the word count by just a few words is enough to disqualify your whole entry. 

Once you know what you need to include, remember that the most important thing to get across is showcasing your achievements. Focus on your achievements and highlight your unique selling points to tell the judges why you deserve the award. Highlight your unique strengths, innovations, or any challenges you’ve overcome that make your achievements stand out. Provide strong examples, data, and evidence to support your claims, and explain how your work has impacted your business and industry, avoiding vague or unsupported statements.  

Be clear and detailed. Keep your language simple, concise, and easy to understand. Avoid using jargon or technical terms that judges may not be familiar with. Ensure that your entry flows logically, and use subheadings, bullet points, and graphics to make it easy to read. Using a compelling narrative to tell a story makes your entry engaging and memorable.  

Back up what you’re saying with quotes, testimonials, and images wherever you can to bring your work to life, to make your entry stand out from the rest. 

Finally, ensure that your entry is error-free, and that you have followed the submission requirements. Use a spell-checker, proofread your work, and ask a colleague or friend to review it before submitting. And double check that deadline—don’t miss it!

What are the benefits of winning business awards?

Winning or being shortlisted for a business award can enhance your credibility within your industry and demonstrate to potential customers, investors, and partners that you are a reputable and trustworthy business.  

It’s also a motivating and inspiring achievement for your employees, as it demonstrates that their hard work and achievements are being recognised and appreciated.  

Even if you don’t win, entering an award can provide exposure for your brand, particularly if you PR your shortlisting, or the award ceremony receives media coverage. This can help raise your profile and attract new customers and partners. Attending an award ceremony can also provide networking opportunities with other businesses and industry leaders, which can lead to new partnerships, collaborations, and opportunities.

Want help writing an award entry?

In conclusion, writing an award entry may seem daunting, but with the right approach, it can be a rewarding experience with multiple benefits for your business. 

If you’re looking for support in writing an awards entry for your business, look no further than Faith’s expertise in award writing. Contact us today to find out about our past successes, and how we can help you win an award too. 

author avatar
Katie Sessions Account Executive
At Faith, Katie is responsible for helping to manage client accounts and deliver communications plans, alongside continuing to craft compelling stories that resonate with audiences.