Wimbledon, one of the oldest and most prestigious sporting tournaments in the world, has started this week. Beyond the exhilarating tennis matches between star players, the event also presents a significant opportunity for sports brands to enhance their visibility, something we know all about. Our Junior PR Account Executive Sam takes a look at how brands can capitalise on Wimbledon.

Brand awareness at Wimbledon

One of the primary ways sports brands build brand awareness during Wimbledon is through sponsorship and partnerships. By associating themselves with the tournament, brands gain exposure to a massive global audience. They can strategically place their logos on courtside banners, player clothing, and other visible spaces, maximising their visibility during televised matches. Examples of this in recent years include sponsorships with premium watch company Rolex.

As the world’s top tennis players compete at Wimbledon, brands can also collaborate with them to increase their popularity and brand awareness. An example of this includes last year’s winner, Novak Djokovic, being sponsored by fashion brand Lacoste, resulting in the Lacoste logo being featured in every image of Djokovic holding the trophy, an image that will have been spread worldwide.

Wimbledon online

In today’s digital age, social media plays a crucial role in building brand awareness. Sports brands capitalise on Wimbledon’s social media influence by launching engaging campaigns, creating unique hashtags, share behind-the-scenes content, conduct contests, and encouraging fan participation. By actively participating in conversations around Wimbledon, companies can strengthen their brand presence by fostering a sense of community and engaging with fans.

Sports brands can also take advantage of Wimbledon to create content and marketing campaigns focusing on the tournament, such as articles, videos, and infographics that revolve around the tournament, its history, iconic moments, and players.

By providing valuable insights and captivating stories, brands can position themselves as authorities in the tennis world, attracting a wider audience and boosting brand awareness. Different brands may collaborate with influencers or content creators to develop branded content that resonates with their target audience.

Product launches and limited editions

Wimbledon presents an opportune moment for sports brands to launch new products or release limited-edition merchandise. By associating these releases with the tournament, brands can generate excitement and exclusivity among fans. Limited-edition Wimbledon-themed products create a sense of urgency, driving demand and encouraging brand loyalists to purchase or collect these unique items.

Wimbledon serves as an invaluable platform for sports brands to build brand awareness and connect with a diverse and passionate audience. Through strategic sponsorships, athlete endorsements, engaging social media campaigns, content marketing efforts, and exclusive product launches, brands can make a lasting impact during the tournament.

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Abigail