Are you looking for a PR agency in West Yorkshire? There are lots of things to consider when choosing the agency that is best for you and your needs as a business.  

Taking the step to outsource public relations will free up your internal resource and tap into expert knowledge, tools and people to help you reach the right audiences, with the right messages, at the right time.  

Our Account Manager, Abigail, assess what you need to consider when choosing a PR agency in West Yorkshire.  

PR services  

The first thing you need to consider when choosing a PR agency in West Yorkshire, is the services they offer. Do they have what you need?  

Reaching out for an initial conversation, or having a browse on their website, should give you an idea of the services they offer, their company values and team expertise.  

It might be that you don’t know exactly which PR services you need so an introductory call will help you to share your goals and objectives and let the agency know if they can support these goals.  

Locality  

Is the ability to pop around the corner for a coffee and a brainstorm important to you? Or are you happy with regular online communications? This is a key factor when deciding which PR agency to work with.  

For firms that value honest, straight-talking Yorkshire-ness, the region is an ideal place to look for a PR partner. West Yorkshire is home to a thriving business community that prides itself on getting the job done right.  

Here at Faith, our work ranges from big international brands who value our Yorkshire common sense, to Yorkshire businesses who know we share their values and trust that we can deliver.  

We work with a range of clients, from hyper-local Fusion IT Management and the Mid Yorkshire Chamber of Commerce to World Kinect Energy Services which has offices across the globe.  

Credibility  

When choosing the right agency for you, it’s worth doing your research or asking peers. Respected agencies within your sector are worth considering, equally someone who comes highly recommended from a trusted source is worth a look.  

Check out the case studies listed on an agency’s website to get a feel for the work they’ve carried out before. It might not be the exact same approach that you need, but it should give you a good steer on what they can offer and the results they can deliver.  

Questions to ask an agency to get started:  

  • Have they worked in your sector before?  
  • What services do they think you’d benefit from?  
  • What does a retainer with them look like?  
  • Do they work with any conflicting or competing businesses? 
  • Who will be your day-to-day account contact? 
  • Do they have a minimum term of engagement? 

Getting started  

Once you’ve decided to engage a PR agency, a thorough brief is vital to achieving your goals. Make sure that you communicate exactly what you’re wanting to get out of the partnership.  

The agency needs to be well informed and educated about your business and goals in order to deliver the best possible strategy to drive results.  

A strong brief will include:  

  • Solid business overview 
  • Clear objectives and targets  
  • Available budget 
  • Target audience  
  • Expected time frames  

We’ve pulled together some tips on how to go about writing a clear and effective brief that will help you communicate your comms ambitions effectively and find the right agency partner for you. 

If you’d like to know more about our West Yorkshire PR agency, get in touch with our team today to see how we can support your goals.  

author avatar
Abigail Henderson Account Manager
At Faith, Abigail is responsible for helping to manage client accounts and deliver communications plans, alongside crafting digital campaigns, designing client visuals, and landing features across a range of industries.