An Elland-based florist has won two awards: Florist of the Year, awarded by Yorkshire Prestige; and Wedding Florist of the Year, awarded by SME News Northern Enterprise. 

The past year has seen the business grow from one to four staff, and the annual turnover has tripled. This has been achieved via a redeveloped digital strategy with better social media and online marketing, as well as offering online sales and free local delivery.  

When EarthThings was purchased by current owner, Lisa Parr, in August 2022, only five weddings were booked – the team prepared the flowers for sixty weddings in 2023 and are already taking bookings as far ahead as 2025, creating everything from bridal bouquets to buttonhole flowers.   

In December 2023, Lisa and her husband relocated the shop with a £170,000 investment to a prime location in the town for the business to flourish.  

The growth plans don’t stop there, Lisa is also underway with an expansion to the premises to build a consultation room at the rear of the shop to offer customers privacy as they select important and sentimental flowers, as part of her efforts to expand EarthThings’ service offering. 

Lisa Parr, owner of EarthThings florist in Elland, first started working at the same florist as a Saturday girl 27 years ago, whilst dreaming of one day owning the shop.   

After working for West Yorkshire Police for 17 years, and then working overseas, Lisa bought the florist at the start of 2023 and has since used her passion for service and quality to help increase sales, as well as boosting the online presence through social media marketing.  

No stranger to winning awards, Lisa has previously received police commendations for her work in leading investigations and supporting victims of crime.  

Speaking about her success, Lisa said: “This recognition is testament to the staff working at EarthThings. We are all so closeknit, a little florist family! Winning the awards provides that external verification that all our hard work is paying off.  

“Although we’ve faced competition from supermarkets and flower providers who we know can offer cheap alternatives, we value our family-oriented service and a more bespoke and personal offering. 

“My training as a police officer, which involved dealing with people in difficult circumstances, has taught me the importance of space at times when people need to grieve. That’s why we’re building a consultation room, so that people have the privacy they need when they’re selecting flowers for specific occasions.  

“Of course, our customers’ words of encouragement are always most important to us, as well as our shared love of flowers, stunning arrangements and floristry. But being crowned winners twice this year really puts a gloss on it. We will definitely enjoy Christmas this year!” 

The Yorkshire Prestige Awards were held at Hazlewood Castle on 11th December.