Search engine optimisation, also known as SEO, is the process of improving the quality of a website to increase its visibility within search engines. SEO involves building quality, relevant content through key word research and data analysis. 

A content SEO agency can help your business to improve its position in online search rankings, and start drawing more potential customers into your website – here’s all the reasons why you need to consult one!  

The challenges of SEO and the need for expertise 

It can be difficult to figure out how to optimise content for search engines if you have no expertise. Algorithms are constantly evolving, and new developments in technology like AI mean the way people use search engines is changing. 

There is also a high level of competition – it is estimated that over 200 million websites are active worldwide. These two things combined can make SEO a daunting prospect, and that’s where a content SEO agency like Faith Brand Communications can step in. 

An agency can provide key expertise in how best to optimise content for search engines, through an understanding of algorithms, key words, data analysis, good strategy, and the need for well-written content. 

Building a comprehensive SEO strategy 

A comprehensive SEO strategy needs to involve an audit of your website’s current performance, looking at organic traffic, keywords, and backlinks.A content SEO agency can help you to find your biggest online competitors, along with the keywords you share with them. They can also identify new opportunities based on the keywords your competitors are ranking on. 

As part of the strategy, research should be conducted to explore areas that are relevant to your industry and business, with future content then developed around these topics. For example, if you have a manufacturing business, you could explore topics such as sustainability, quality control, and new industry regulations.  

Also, older, underperforming content should be refreshed where possible to optimise it for search engines, by adding visual elements, replacing dead links, and ensuring information is up to date. 

Quality SEO content creation 

Writing SEO content isn’t just about getting the keywords in – it’s about the quality of the writing too.  Google’s algorithm looks for content that is substantial, insightful, and original, as well as being grammatically correct and stylistically clean. 

Expert content writers like the ones we have at Faith will create high-quality, engaging content using key words, to draw people in from search engines, and then keep them on your website.  We find that our storytelling abilities and journalistic skills are the perfect combination for creating high quality, compelling and engaging content that is relevant to a myriad of target audiences. 

Alongside written content, stylistic elements such as headings and images should be factored in, as well as a strong call-to-action (CTA) to improve both engagement and the conversion rate, which is the percentage of visitors who complete a specific action on your website. 

Content should feature internal links to target pages within your business’ website, and external links (backlinks) to high-quality pages, to improve user experience and boost your page’s value within search engines.  

Insightful SEO data analysis 

It’s important to regularly track how successful content is through data analysis tools. Content SEO agencies have the expertise and access to industry software to pick apart data and provide insights about how well SEO content is performing. 

Tools such as Google’s Search Console let users view search traffic data, with information on how often a site appears in Google Search, along with which search queries display a site, and how often people click through to a site from those queries. 

This information can then be used to influence decisions about future content direction on the website, helping to build an improved optimisation strategy. 

Overall, partnering with a content SEO agency like ours can lead your business to long-term success, using comprehensive strategies, high-quality content creation, and analytical insights, to help your business’ website to stand out against competitors, whilst turning web traffic into sales. 

If you’d like to discover more about how Faith could help your business, get in touch

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Ellie Howorth
After starting a music blog over five years ago, Ellie pursued her passion and completed a degree in Music Journalism at the University of Huddersfield in 2022, before joining the Faith team in October 2023. As Junior Account Executive, Ellie is a crucial resource to the team and creates a variety of content from press releases and blogs tosocial media posts for clients and Faith’s own channels. She also helps with media list building and distribution as well as other research-oriented tasks, whether it’s finding relevant awards schemes or compiling forward features lists.