What is a LinkedIn ads agency?  

LinkedIn marketing is one of the most powerful forms of social media marketing, especially for businesses with a primarily business to business audience. Dubbed the ‘Facebook of business’, LinkedIn is the go-to platform for B2B community building, outreach and lead generation – but how can a LinkedIn ads agency help me get more leads?   

A LinkedIn ads agency can help your business get leads by leveraging the power of social media marketing through paid ads. Social media marketing is the practice of using social media platforms such as LinkedIn, Facebook, Twitter and Instagram to promote a business and its products or services. 

Another way of to get more leads through LinkedIn is with organic social media marketing. This involves creating and sharing content on social media platforms, such as LinkedIn, to build a brand’s online presence and engage with its target audience. This includes posting regular updates, sharing relevant industry news, producing owned content and engaging with their online community. 

How do LinkedIn ads agencies work? 

Paid social media marketing involves running targeted advertising campaigns on social media platforms, such as LinkedIn, to reach a specific audience. This includes creating ads that appear in users’ social media feeds or as sponsored content on LinkedIn. 

LinkedIn advertising is perfect for those looking to engage a B2B audience, recruit for new talent or grow brand awareness with potential stakeholders and clients. 

As a LinkedIn ads agency, we can provide both organic and paid social media marketing services to help your business achieve its marketing goals. 

Organic vs paid social media marketing 

Organic social media marketing can help build brand awareness, establish thought leadership, and drive engagement with your target audience. By regularly sharing valuable content, such as industry insights or helpful tips, we can help position your business as an authority in your industry and keep your audience engaged with your brand. 

On the other hand, paid social media marketing can help you reach a larger and more targeted audience, generate leads and drive conversions. By creating ads that are specifically targeted to your ideal customer, we can help increase brand visibility and drive traffic to your website or landing page. 

Being a communications agency and having a strong understanding of how LinkedIn’s advertising functions work, Faith can create and manage both organic and paid social media campaigns that are tailored to your business’s unique needs and goals. By analysing data and metrics, we can continually optimise your campaigns to ensure they are delivering the best results possible. 

Overall, social media marketing can be a powerful tool for businesses of all sizes and industries. By partnering with a LinkedIn ads agency, you can leverage the expertise and experience of social media marketing professionals to help your business grow and thrive in the digital age. 

Faith Brand Communications can support you with developing a LinkedIn presence. Click here to learn more.

author avatar
Abigail