• Emma Botfield, UK and Ireland MD of RS Components will kick off the ‘The Insiders’ podcast available from today.
  • Listeners will be given the inside track on the sales and marketing industry.

Newcastle-based pan-European sales and marketing specialist durhamlane has launched a new podcast called ‘The Insiders’.

The podcast will allow listeners to get the inside track on how industry professionals are delivering success in qualified lead generation, marketing and sales conversion strategies.

New episodes will air twice monthly from Tuesday 10 May and will be hosted by sales transformation strategist and consultant Simon Hazeldine and co-hosted by durhamlane co-founder and chief commercial officer, Richard Lane.

Combined, both hosts have over 45-years’ experience in the sales and marketing industry. Simon’s experience is in helping improve sales productivity and performance for organisations. He is also an international keynote speaker, best-selling author and thought leader.

Richard is a pioneer of enterprise-grade integrated demand and lead generation services and a solution sales specialist. An experienced global sales professional, he is also the creator of durhamlane’s world-class ‘Selling at a Higher-Level’ methodology that is proven to help sales and non-salespeople scale up their sales efforts.

In upcoming episodes, listeners will hear sales and marketing insight from experts and leaders from global brands such as Siemens, Fellowes, Sodexo, Schneider Electric, Konica Minolta and ABB. The first episode will feature Emma Botfield UK and Ireland MD of RS Components, a leading distributor of Electronic, Electrical & Industrial components.

Discussing the launch of the podcast, Richard Lane said: “Industry professionals know that sales and marketing go together. The reality is that these departments in many organisations are siloed. For a business to grow and meet ambitious revenue targets, these two functions need to be more aligned and work in synergy.

“Through dynamic discussions and interviews with industry players and thought leaders, ‘The Insiders’ podcast can bridge the gap between sales and marketing and deliver real insight into enhancing sales strategies.

“Each episode will deliver invaluable insights, advice and thought leadership, and offer unique perspectives from inspirational sales and marketing movers and shakers in a series of compelling interviews and industry discussions.”

The podcast launch follows an astounding financial year of business for durhamlane which saw seven new enterprise businesses sign up as clients, 51 per cent turnover growth and the strengthening of the senior management team. 

durhamlane, which is headquartered in Newcastle upon Tyne, specialises in generating demand and creating qualified sales leads on behalf of large mid-market, challenger and enterprise companies with complex B2B product or service offerings, across the UK, Europe and North America.

The Insiders podcast is available on Spotify and RSS. For more information and to stay up to date on current episodes, visit durhamlane.com/podcast/the-insiders, or follow durhamlane on Instagram, Twitter, and LinkedIn.