One of Calderdale’s most well-renowned independent schools has undergone a brand facelift and appointed Faith PR to help increase its presence on social media, as well as delivering a multi-channel marketing and communications schedule that includes public relations, advertising and digital communications.

Hipperholme Grammar School has worked alongside Leeds based Marketing Consultant Gemma Teed to refresh their brand identity and create a revised marketing strategy as they move from in-house to outsourced marketing support.

A modernised logo and coat of arms has been created, in addition to a brand bible that will be used to ensure that all marketing communications from the school are consistent with the school’s ethos and long history within the local community.

The school has also worked alongside Gemma to conduct market research into the admissions process, covering areas including enquiries, applications and perceptions of the school. The findings will now form part of the school’s wider marketing and communications strategy for academic year 2015/16.

We were then approached by the school to help them deliver and build upon the strategy resulting from Gemma’s market research.

Headmaster Mr Williams commented:

“Hipperholme Grammar School has a long and successful academic history here in Calderdale. Working with the team at Faith PR will ensure that we continue to attract parents and students who value our professional yet personal approach to independent education, whilst enabling us to share our success stories and publicly recognise the achievements of both students and staff alike.”

Stefanie Hopkins, Director at Faith PR, added:

“We are delighted to be working with the staff at Hipperholme Grammar School to help them raise awareness of the high standard of education that the school has to offer, and I’m confident that our experience and expertise will directly benefit the school in terms of brand awareness and new admissions.”