Staedtler UK, one of the world’s leading manufacturers of writing, colouring, and drawing instruments, has selected Software as a Service (SaaS) provider Adventoris to develop its digital presence in a move to enhance and streamline its operations and improve its customer experience.

Adventoris is the creator of SwiftCloud, a leading mobile app for distributors and wholesalers that provides businesses with a platform that enables their customers to see products, communicate with the company and make orders 24/7.

Prior to SwiftCloud, Staedtler UK was using an ordering system which was often time consuming for staff and customers, relying heavily on email or phone orders, and sales representative visits.

Staedtler UK required a robust solution, with airtight security measures, and complex ordering configurations with 1000s of products.

Through introducing an ordering app powered by SwiftCloud, Staedtler UK has digitised its customer ordering process, with 60% of its invited customer base having now downloaded and logged into the app.

Speaking of the new technology, managing director of Staedtler UK, Philip Wesolowski, said: “Before SwiftCloud, our trade sales channel operated with manual order capture and order entry which was very time consuming for both sales and customer service staff. Manual processes also led to errors resulting in credit notes and a less-than-perfect experience for the customer.

“Some of our customers would also wait for a visit from their sales rep to place an order, meaning they placed orders sporadically.”

Mr Wesolowski added: “Introducing the SwiftCloud app to our organisation has not only allowed our customers more freedom to order from us whenever suits them, but it has also enabled us to provide up-to-date product information and a whole host of marketing materials to support them too.

“We are delighted with the ongoing support from SwiftCloud and looking forward to the added features due in Q3/Q4 2021.”

CEO of Adventoris, James Clarkson, added: “We are thrilled to be working with Staedtler UK to develop their digital presence and support them as they transform their ordering processes.

“The pandemic has seen a number of firms looking to digitise to make operations more efficient in difficult times and future-proof their sales processes as we look ahead.

“We have clients who have seen customers double their turnover after they have digitised, doing so opens up opportunities to truly optimise sales and provide a more user-friendly and efficient process to both customers and staff alike.”

SwiftCloud is a customisable B2B mobile app platform for businesses that enables their customers to see products, communicate with the company and make orders 24/7. Benefits include a round-the-clock channel for businesses to communicate with customers, the ability to place and receive orders, resolve queries and manage accounts. It can save customers over 50% in ordering time.  Clients have also experienced customer sales increasing by 100% when utilising SwiftCloud technology.

SwiftCloud also offers a tablet app for sales managers to process orders face-to-face, a desktop ordering portal allowing customers to order across multiple devices, a telesales portal, van sales portal and B2C module.