Matthew Fraser joins our team as we look to strengthen our digital offering. With five years’ industry experience and a public relations degree under his belt, Matthew has previously held roles at agencies across Yorkshire and Manchester, including Jaywing PR, Fox Agency and Grayling.

Matthew has a range of skills across digital PR, earned media, and SEO from both digital and traditional PR roles, having cut his teeth on a range of national and regional accounts including ScS, The Car People, Marks & Spencer and Total UK.  

Matthew said: “I can’t wait to get stuck into my new role at Faith PR. Joining the agency at this exciting time as it looks to further expand its digital offering is a fantastic opportunity and I’m looking forward to getting to know our clients, helping to tell their stories and get their brands out there.”   

Managing director, Stefanie Hopkins, commented: “It’s a pleasure to welcome Matthew to the team. His experience will bolster our digital skillset and allow us to deliver truly integrated digital communications across PR, social media and content marketing. I am certain he will give both our clients and the agency a competitive advantage in the market.

“This is a challenging time for many businesses, but the past six months have shown the importance of being digitally-ready as companies seek to differentiate and find new ways to reach, engage with and sell to customers.”

First month done, how did you find it?

It has been great – I have joined Faith PR at a really busy time. The first few months have flown by and I already feel like part of the furniture! 

Were there any unexpected surprises?

There hasn’t been any yet! It is always a lovely surprise when you start a new role and the team are so welcoming and the clients are great. There is always a little bit of anxiety in a new role around the team and clients – my anxiety quickly went away when officially meeting the everyone at Faith. 

Tell us about what you were doing before joining the team?

I was working as a PR Account Manager at Fox Agency which is based in Leeds. 

What is something we wouldn’t know about you from your CV?

Hmm, slightly embarrassing, but something I tell everyone after a few drinks. I used to be a child actor and auditioned for Harry Potter – as you can guess I didn’t get the part. 

If you weren’t in the world of PR, what would you be doing and why?

I would still be doing something media related. I have always had an interest in journalism, and in particular investigative journalism. My alternative career would be working for Vice or The Guardian. 

What job would you be really bad at?

A teacher! I have friends that are teachers and it sounds like torture. 

Any surprise talents?

Nothing in particular! Bit boring! 

If you had an autobiography, what would it be called?

Bigmouth Strikes Again. (As a fan of The Smiths and never shutting up it is fitting). 

You’re a new addition to the crayon box, what colour would you be and why?

Black cherry – I don’t know why. My friend once said that if I was an ice cream flavour, I would be black cherry. Ever since it has been my go-to colour/flavour!