Mid Yorkshire Chamber of Commerce

The Mid Yorkshire Chamber of Commerce is a membership organisation founded over 165 years ago, funded by and run solely for the interest of its members.


Impressions growth


Audience growth


Engagement growth

The Brief

Following the Mid Yorkshire Chamber’s rebrand in July 2018, Faith PR was briefed to develop a social media strategy to ensure consistency across all communications channels and assist in increasing overall awareness of the Mid Yorkshire Chamber of Commerce. All activity needed to support the Chamber’s over-arching aim of connecting, supporting and representing businesses across its three districts of Halifax, Huddersfield and Wakefield.


We carried out a social media deep dive to assess current and target audiences and stakeholders, where they were coming from and how they are most effectively reached, as well as detailed research and analysis into the active social media channels and content created. Using the insight from this research, we developed a number of content pillars to reflect and communicate who the Chamber is and what it does, and embed this into a narrative that ran through all social media activity and wider external communications. A channel strategy was also developed to ensure that content created relevant to users of each specific platform.


Since the strategy was rolled out, the Chamber has seen consistent growth in terms of both engagement and followers in the first year; impressions grew by over 32% and engagements by over 79%. Their total audience across all four social media platforms grew by 10%, with their engagement rate improving by over 35%. All social media content published sits underneath the overarching marketing strategy and is professional and consistent to present a unified narrative.

All it takes is a little Faith.

Sparking conversations and conversions.

We can get the people you want to talk about you to say the things you want them to say. Whatever the brief, if it’s special to you, it’s special to us. Whether by PR activity, social advertising or digital content that compels, we work to get people through your doors, looking at your website or buying like never have before.

Your brand, your way.

Every organisation depends on its reputation for survival and success. PR is one of the most effective ways of managing your reputation and building good relationships with your different audiences. Let us help you manage your reputation by getting across the right message to the right audiences.

Make digital work.

A lot of organisations know they need to go digital, but they don’t know why or how. Your ultimate aim is where we start and we then work backwards to develop campaigns that work – whether that’s micro-targeting on Facebook, analysing your customer data or investing in SEO. 

None of the above describe what you need? No problem.

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