company culture

You shouldn’t wake up in a morning and dread going to work, it should be somewhere you enjoy going and something you’re happy to get up for in a morning. The work may cause stress and it may be difficult, but company culture should be designed to alleviate the stress of your job.

Company culture is a business’s personality and it defines the environment that the employees work in. The culture includes the work environment, company mission, value, ethos and expectations.


The culture of a business is important to employees because you’ll know whether you’re going to fit in there or not. If you don’t, then it looks like it’s not quite the right company for you to be working for and you’ll probably find that your motivation and productivity will begin to decrease. If you fit in with the culture, then chances are you’ll enjoy work and within the company’s environment. As an example, if you prefer to work by yourself but you work for a company that promotes teamwork and has an open office, you’re going to be less efficient.

Asking about company culture during your search for a job can be a good way of identifying whether the company and the job is for you.


Coming from an employer’s perspective, it’s good to let your candidates know what the culture is within your business – finding someone who fits in can improve the length of time they’re with you.

It can be used as a wonderful recruitment tool. It doesn’t make sense to put cubicles in an office and create a mediocre environment because you’ll attract mediocre employees and you’ll be a mediocre company.  If you create an open office environment with transparency and employee freedom, you’ll attract talent.

An employer should also want happy employees because it means more productivity, meaning the business is working faster and keeps it ahead of the competition.

When you begin to focus on the culture, you’ll become known for it and employees will live by it. Hiring and firing can also be based on it and it will help employees work together, it can be the glue that holds everyone together.


  • Review mission statements and the values of the company
  • Conduct a survey or a short interview with employees and perhaps ask them things like what their best interview question would be for someone applying within the company, what they would say to a family member who was about to start working there or perhaps what kind of people fail in in the business.
  • Take a step back and observe your current set-up. What emotions are you employees showing? What are their facial expressions and how are they interacting with each other? Look at the objects that are hanging on the walls or sat on desks – are your furniture arrangements interactive or are they quite sterile?

We’re not the largest PR agency around,
and this is why

author avatar
Nicole Jowett